You will create this assignment following the Assignment Detail instructions below.
Review the tutorial How to Submit an Individual Project.
Using the company research you conducted in your Unit 3 assignment, write a paper about the company you chose that describes the firm and its strategy. Using information from AIU’s Library, IBIS World, and the Internet and feedback from your instructor on your PowerPoint slideshow from Unit 3, address the following points in a 6-page paper: Assume you work for a consulting firm and have been tasked with researching a company and writing a paper for your client.
Regarding the paper:
Select a large American corporation; conduct research on the corporation and the market(s) in which it competes; and
Make a six-page paper for your client, excluding the title and reference pages.
Address the following in your paper using information from the business press, AIU’s Library, IBIS World (via AIU’s library), and the Internet.
Describe the company, including its products or services, annual sales, and market share (this information is easily accessible through the library’s IBIS World database).
Describe the product market(s) in which it is active.
Is it, for example, an oligopoly or monopolistically competitive market, a perfectly competitive market, or a monopoly? (Select the best fit.)
Explain.
For this assignment, suppose that you work for a consulting firm, and that you have been asked to research a company and write a paper for your client.
For the paper:
Choose a large U.S. company;
Research the company and the market(s) in which it competes; and
Prepare a six page paper for your client, not including the title page and reference page.
Using information from the business press, AIU’s Library, IBIS World (through AIU’s library) and the Internet, address the following in your paper.
Describe the firm, including such information as its
products or services
annual sales, and
market share (This information is readily available in the library’s IBIS World database).
Describe the product market(s) in which it operates.
For instance, does it operate within an oligopoly or monopolistically competitive market, a perfectly competitive market, or is it a monopoly? (Choose the closest fit.)
Explain.
Does it operate in only one region of the United States? Does it operate nationally or internationally? Explain.
Who are its competitors?
Give a brief overview of the other businesses in the market.
Identify and explain at least 2 economic concepts that this firm seems to use to its advantage.
Examples might include product differentiation; attainment of economies of scale; advertising; whether the firm is regional, national, or international; and so on.
You may include an explanation of how any significant recent events or changes in this market have affected this firm. Examples are mergers and acquisitions, technological change, legal issues, whether market demand is expanding, and so on.
Provide your Assessment of how this firm might better respond to the challenges it faces.
Please include an explanation of how any significant recent events or changes in this market have affected this firm. Examples are mergers and acquisitions, technological change, legal issues, whether market demand is expanding, and so on.
Provide your Assessment of how this firm might better respond to the challenges it faces.
For your paper:
Utilize at least 2 credible sources to support the arguments presented in the paper. Make sure you cite appropriately within your paper and list the reference(s) in APA format on your Reference page.
Your paper should be 6 pages in length, not counting the Title page and Reference page. In accordance with APA formatting requirements, it should be double-spaced and include a running head and page numbers.
The following offer information to help you with your research:
IBIS World Industry Reports are an excellent source of information for this assignment. IBIS World Reports are available through AIU’s Library in the Find Articles and E-books section of the e-Resources area.
https://careered.libguides.com/university_AIUOnline/companyresearch
https://studentlogin.aiuniv.edu/CourseGuides/5/Tutorials/companyinformation.pdf
Grading Criteria
Grading Criteria Proficient Descriptor Points
Organization • Sequences information logically to enhance understanding of the firm’s status. Uses clear topic sentences to state the focus of each section. Uses transitions to connect key points.
• Specifies facts, examples, and vocabulary relevant to the intended audience. 10
Description of the firm • Describes the firm, its products or services, annual sales, and market share. (10 points)
• Identifies whether the firm operate operates nationally or internationally. If nationally, explain if operation is in one, or multiple, regions of the United States. (10 points)
• Describes the market(s) in which the firm operates, explaining whether it operates within an oligopoly, a monopolistically competitive market, a perfectly competitive market, or a monopoly. (10 points)
• Identifies competitors, giving a brief overview of the other businesses in the market. (10 points) 40
Economic Concepts • Explains at least 2 economic concepts that the firm seems to use to its advantage; such as, product differentiation, attainment of economies of scale, advertising, and others. (20 points)
