Case Research: Proposing a Knowledge Gathering Method at TLG Options (pages 171 – 175)
Learn the TLG Options case and take into account the next questions:
1. What’s the consumer requesting, and what purpose does the consumer have for this venture?
2. What are the presenting issues?
● What do you consider could also be any underlying issues?
● Which of those underlying issues is almost definitely? Why?
three. What knowledge would illustrate whether or not these underlying issues are occurring?
● Which technique of knowledge gathering would you utilize and why? (Think about using the strategy
of research proven in Desk 7.2.)
four. Write a proposal that explains what knowledge you’ll collect by means of what means (interviews,
surveys, focus teams, observations, and/or unobtrusive measures). Embrace any
questions you may ask, observations you’ll undertake, and/or paperwork you
would wish to collect.
5. What are the benefits and drawbacks of your knowledge gathering selection(s)?
6. Embrace a rationale and proposed timeline on your strategy and any particulars concerning the
knowledge gathering technique itself, together with attainable interview or survey questions, paperwork
to collect, or observations you’ll conduct.
7. Lastly, make sure that your proposal addresses any further contracting wants it’s possible you’ll
have in your relationship with Greenfield.
MIN 8 PEER assessment REFERENCES
