Preparation/Materials: This assignment works best with a whiteboard/paper and a number of markers.
Challenge: Brainstorm a quick list of retailer categories you are familiar with, such as bookstores, convenience stores, after market shops (for customizing cars, coffee shops, pet stores, clothing boutiques, gift shops, etc.). Now choose one retailer category of your choice from that list and come up with your own store. You are tasked to:
determine the target customers
decide on the three top merchandise categories
sketch the layout of the store on a section of the whiteboard/paper
develop one free service to add value for customers
name your store
Tasks to Complete:
In a minimum of 200 words:
Respond to the tasks mentioned above and provide a rationale for each task using the concepts you’ve learned in the textbook. Use appropriate APA within citations for your sources. Plagiarism will not be tolerated.
Answer the following questions:
Do smaller retailers typically pay attention to these elements of retailing strategy? Why or why not?
How could research and technology help refine retailing strategy?
In addition to your response, scan and upload a sketch of your store layout by attaching it as a picture or file.
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Preparation/Materials: A whiteboard/paper and a number of markers are recommended for this assignment.
Create a quick list of retailer types you’re familiar with, such as bookstores, convenience stores, and aftermarket shops (for customizing cars, coffee shops, pet stores, clothing boutiques, gift shops, etc.). Now choose one of the retailer categories from the list and create your own store. You’ve been assigned the following tasks:
determine who your target market is
Choose three of the most popular merchandise categories.
On a section of the whiteboard/paper, draw the store’s layout.
Create a free service that adds value to customers.
Give your store a name.
Complete the following tasks:
In no more than 200 words:
Respond to the above-mentioned tasks and give a rationale for each one.
