Press Release Template
Student Worksheet
Company Letterhead
Contact Information:
Name
Position
Address
E-mail
Web site URL
FOR IMMEDIATE RELEASE: (date) date of release
Headline: (e.g. North York Students Awarded Happy Face Scholarships )
TORONTO, ON (City, Province) – The most important information must come first or the press
release will not be read and may not be printed. The opening paragraph should answer the
when, who, what, and where of the event/award/announcement. (3-5 sentences)
The next paragraph explains the importance of the event and adds more details, including
the reactions from participants, etc. (3-5 sentences)
This third paragraph could highlight the social merit of the program/award, including how it
is supported, how it got started, and what services are offered. (3-5 sentences)
About…The last paragraph is the “boilerplate.” (2-3 sentences) This is standard phrasing that
businesses use to state the company’s philosophy, purpose or mission – what they are
“about”.
###
(End of the press release; Keep to one page.)
Press Release Checklist
Visit three web sites
of companies that sell to youth
markets, such as www.mcdonalds.ca
Keywords: McDonalds press release
returned an archive of their press releases
at:
http://www.mcdonalds.com/corp/news.html
———————————————————-
Note the services, contests,
scholarships sponsorships, or
community services advertised on the
company web page.
Write a press release announcing the
company’s community and youth
Letterhead
Name (person issuing the press release)
Address
Phone
Email address
URL- company web site
Date of release
Headline
services. Include a “winner” of an award
if applicable.
City, province
Paragraph 1 – when, who, what, where
Paragraph 2 – details – event
Paragraph 3 – details – program
About section
All sections aligned flush left
One line space between sections

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