A SAMPLE OF PREVIOUS MANAGING MARKETS EXAM QUESTIONS 1. “Advertising and marketing is nearly placing the gloss on the merchandise we offer” Focus on as regards to advertising orientation and the advertising idea. 2. You may have been requested by the Chief Government of Frozen Meals Producer, Birds Eye, to provide a advertising plan: 2a. Analyse and consider macro-environmental elements affecting the plan 2b. Analyse and consider buyer and competitor points affecting the plan a. Point out some attainable methods of segmenting the marketplace for cell phones. Focus on how every method can be utilized for advertising resolution making 3b. If you happen to have been a brand new participant within the cell phone market how would you go about positioning your self out there? four. You’re a market analysis company who has been approached by an organization who’s contemplating coming into the marketplace for MP3 gamers. Produce a analysis plan that can Help their resolution making. 5.
How would the advertising combine for a Swatch watch evaluate with that for a Rolex Watch? 6. Focus on absolutely which, if any, aspect of the advertising combine is an important within the profitable advertising for household automobiles. Absolutely justify your arguments and conclusions and illustrate your arguments with examples. 7. Focus on absolutely, giving justification to your arguments, which distribution insurance policies – intensive, selective, or unique – could be most fitted for the next merchandise. ) luxurious govt automobiles, b) Levi denims, c) handmade women and gents’ knitwear, d) Omega wristwatches, e) flavoured yoghurt, f) mature farmhouse cheese. eight. A cell phone firm has approached you as advertising advisor to Help it enhance gross sales to the youth market. The corporate has requested you to place ahead a promotional technique. 8a. The way you develop the promotional technique? 8b. What would you take into account to be an important components of the promotional combine for this audience?
