Immediate: Read the Marketing Insight at the end of Chapter 12 on Celebrity Endorsements. Utilizing examples, focus on the following:
What are the benefits and drawbacks of utilizing celebrities in advertising and marketing campaigns?
What are the potential dangers?
Focus on an instance of a destructive celeb endorsement and the way the firm responded. Do you agree with the firm’s response? What else might the firm have achieved?
Necessities: After finishing the lecture and studying assignments, write a 500-word response. Don’t use the Question Assignment in your response.
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Immediate: Read the Marketing Insight on Celebrity Endorsements at the conclusion of Chapter 12. Focus on the following factors utilizing examples:
What are the advantages and downsides of using celebrities in advertising and marketing campaigns?
What are the doable risks?
Focus on a poor celeb endorsement and the way the agency dealt with it. Do you agree with the response of the firm? What else might the enterprise have achieved?
Necessities: Write a 500-word response after finishing the lecture and studying assignments. Don’t use the Question Assignment in your response.
