Posted: February 26th, 2022
RF#8–247-7777
Week 8 Reflection:
This course is "Advertising and Sales Promotion Management", please answer according to the content in PDF.
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For this week, provide two reflections that are learnings that you gained from (one or more of) these three readings:
The Three Faces of Consumer Promotion
A Strategic Perspective on Sales Promotion
If Brands are Built over Years, Why are they Managed over Quarters?