Scenario The marketing director for Happy Valley long-term care center looks at the organization’s strategic plan to differentiate marketable objectives from non-marketable objectives. Objectives present in the healthcare organization’s strategic plan embody the following:
• Buying medical gear
• Buying extra land
• Buying monetary capital
• Buying bodily sources
• Offering elder day care to Alzheimer’s sufferers
• Offering bodily remedy
• Offering social actions resembling bingo
• Selling product consciousness resembling: marketing in a manor to enhance the public’s notion of the HCO’s services or products
• Offering shuttle service to medical appointments
• Rising gross sales
• Making a model
• Establishing the group as a pacesetter in the long-term care trade
Preliminary Publish: Based mostly on the Happy Valley situation detailed above and the info offered in Chapters 1 and a pair of of the course textual content, assemble an preliminary submit wherein you
• Differentiate between the organization’s said objectives as to whether or not they’re marketable or non-marketable objectives.
• Choose the marketable objectives (i.e., these you’d suggest growing in a marketing plan), and clarify why you take into account these objectives marketable.
• Clarify why the marketing plan objectives needs to be in step with the objectives in the healthcare organization’s strategic plan.
Scenario To differentiate marketable goals from non-marketable objectives, the marketing director of Happy Valley long-term care house looks at the group’s strategic plan. The technique plan for the healthcare group consists of the following targets:
• Acquiring medical provides
• Buying extra land
• Acquiring monetary sources
• Acquiring bodily property
## Offering Alzheimer’s victims with day care
• Bodily therapy providers
• Organizing social occasions resembling bingo
• Rising product consciousness, for instance, by marketing in a approach that improves the public’s notion of the HCO’s services or products.
• Offering medical appointments with a shuttle service
• Boosting gross sales
• Establishing a model
• Positioning the group as a long-term care market chief
Preliminary Publish: Based mostly on the above-mentioned Happy Valley situation and the knowledge provided in Chapters 1 and a pair of of the guide,
Scenario To differentiate marketable goals from non-marketable objectives, the marketing director of Happy Valley long-term care house looks at the group’s strategic plan. The technique plan for the healthcare group consists of the following targets:
• Acquiring medical provides
• Buying extra land
• Acquiring monetary sources
• Acquiring bodily property
## Offering Alzheimer’s victims with day care
• Bodily therapy providers
• Organizing social occasions resembling bingo
• Rising product consciousness, for instance, by marketing in a approach that improves the public’s notion of the HCO’s services or products.
• Offering medical appointments with a shuttle service
• Boosting gross sales
• Establishing a model
• Positioning the group as a long-term care market chief
Preliminary Publish: Based mostly on the above-mentioned Happy Valley situation and the knowledge provided in Chapters 1 and a pair of of the guide,
