The surge of web utilization and digital expertise has led to the rise of assorted social media platforms. Entrepreneurs are actually driving the social media wave to have interaction shoppers. Directions: There are 2 components to this task: 1. Choose a model (i.e. Nike, Walmart, Coca-Cola, and so on.) that you just regularly use. 2. Examine their social media platforms (Fb, Twitter, Instagram, YouTube, and so on.) to their different digital and conventional advertising channels (TV, web site, eMail). Please handle the next: • Checklist the variety of present followers they’ve on three of the main social media platforms they’re using. 25% of grade • How do they leverage the usage of influencers to advertise their model? 25% of grade • In your opinion, and assuming a $1 mil advert spend, what share needs to be spent on: 25% of grade o Social media o Different digital & conventional • One-paragraph abstract of concluding ideas & opinions 25% of grade Necessities: • A one-page Phrase doc together with your title, title of task & date within the footer

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