1. Introduction
Analysis Goal The Singapore Youth and Social Media survey aimed to seek out out about Singapore Youth’s utilization patterns, safety and privateness, and common attitudes in the direction of social media.
2. Methodology
The Singapore Youth and Social Media survey was administered on a consultant cross-section of 800 Singapore youth aged between 15 and 34* years previous. Face-toface survey interviews had been carried out by groups of second 12 months Media and Communication college students working in teams of between Four and 6 individuals at excessive human visitors areas together with HDB city centres, bus terminals, MRT stations, buying centres and the central enterprise district. Scholar surveyors had been instructed to keep away from locations which had homogeneous individuals teams reminiscent of establishments of upper studying, workplaces, factories and colleges to raised guarantee a consultant pattern. The Nationwide Youth Council has outlined youth as these between 15 to 34 years previous.
AGE GROUP 15 – 19 20 – 24 25 – 29 30 – 34
TOTAL TOTAL M F 103 88 98 106 395 98 87 104 116 405 201 175 202 222 800
(The above quota pattern is derived from statistics discovered within the Yearbook of Statistics Singapore 2009, Singapore Residents by Age Group And Intercourse, Finish June 2008) The survey was administered from June to July 2009. Accomplished survey questionnaires had been compiled, tabulated and analysed quantitatively utilizing the SPSS statistical bundle.
Please be aware that as a consequence of rounding off, figures might not add as much as 100%. Until in any other case said, the 800 respondents answered all of the questions. Respondents had been requested a screener Question Assignment of whether or not they used social media earlier than they had been surveyed. The outcomes had been cross-tabulated in keeping with age and gender. Solely important findings are mentioned on this report.
Three. Utilization of Social Media
On this part, respondents had been requested a sequence of questions in relation to their utilization of social media websites reminiscent of Fb, Twitter, Youtube and and many others. Social media websites that youth go to regularly Day by day
Fb
Twitter
Friendster
MySpace
Wikipedia
Bebo
Plurk
Hi5
Blogs
YouTube
Flickr
Final.fm
Day by day
64%
9%
6%
5%
17%
1%
1%
1%
30%
35%
11%
16%
Weekly
24%
eight%
9%
Four%
31%
1%
1%
1%
25%
36%
19%
19%
Month-to-month
6%
Three%
12%
5%
17%
2%
2%
Three%
10%
13%
18%
12%
Not often
Four%
eight%
36%
16%
16%
6%
6%
12%
22%
eight%
25%
17%
Don’t go
Four%
72%
38%
71%
19%
90%
90%
84%
13%
eight%
27%
37%
It may be seen that respondents go to Fb most commonly with 64% of respondents going to it each day and 24% of respondents going to it weekly. That is adopted by Youtube with 35% of the respondents going to it each day and an analogous quantity (36%) going to it weekly. 30% of the respondents go to blogs each day and 25% of the respondents go to blogs weekly.
Going to Fb Vs Age 80% 71% 74% 60% 58% 54% 15-19 years 20-24 years 31% 26% 19% 17% 6% 9% 25-29 years 30-34 years Three% Three% 40% 20% zero% Day by day Weekly Month-to-month When it comes to utilization of Fb, we will see better proportion of the youthful respondents from the 15-24 age group go to Fb each day in comparison with the respondents aged 25-34. As a substitute of going to Fb each day, the older respondents are inclined to go to Fb on a weekly or month-to-month foundation. Going to Youtube Vs Age 60% 7% 46% 40% 40% 34% 31% 27% 23% 20% 11% 5% zero% Day by day Weekly Month-to-month 17% 19% 37% 15-19 years 20-24 years 25-29 years 30-34 years When it comes to going to Youtube, much like going to Fb, a better proportion of the youthful respondents from the 15-24 age group frequent Youtube each day in comparison with the respondents aged 25-34.
Going to Youtube Vs Gender zero% Male 40% 40% 33% 30% 38% Feminine 20% 13% 13% zero% Day by day Weekly Month-to-month Male respondents appear to go to Youtube extra commonly than feminine respondents. 40% of the male respondents go to Youtube each day in comparison with 30% of feminine respondents. Going to Wikipedia Vs Gender 40% 34% 29% Feminine 22% 20% 12% 17% 18% Male zero% Day by day Weekly Month-to-month Male respondents appear to go to Wikipedia extra commonly than feminine respondents.
Causes as to why youth have a social networking account (like Fb and many others) Causes Variety of respondents To keep up a correspondence with associates 751 and re-connect with previous associates To remain in contact with the most recent 360 information and traits To make new associates 263 Associates’ affect 243 To play the video games 240 Out of curiosity 181 To construct contacts for my profession 179 or enterprise To create consciousness for my 173 concepts, opinions, skills and many others. % 93 45 33 30 30 23 22 22
Our respondents had been requested to tick the highest three causes as to why they’ve a social networking account from an inventory given. An awesome 93% of the 800 respondents stated that they’ve a social networking account to keep up a correspondence with associates and re-connect with previous associates. That is adopted by to remain in contact with the most recent information and traits and to make new associates.
Particular issues youth do on social media websites regularly Day by day Watch video clips on-line Learn blogs Write a weblog entry Tweet Learn different individuals’s tweet Go to a photograph sharing web site Replace profile on social networking web site Go to good friend’s profile on social networking web site Go away a touch upon a weblog Go away a touch upon a social networking web site Add photographs on a photograph sharing web site Add video clips on a video sharing web site Obtain a podcast Add a podcast Subscribe to a RSS feed Remix content material Add music to livestreaming music websites 35% 30% 9% 7% eight% 15% 16% Weekly 38% 25% 20% 6% 7% 27% 25% Month-to-month 12% 10% eight% Three% Three% 18% 22% Not often do 11% 22% 22% 12% 10% 25% 30% Don’t do Three% 13% 41% 72% 72% 15% 7% 32% 33% 16% 13% 6% 11% 25% 12% 32% 21% 21% 32% 14% 22% 11% 6% 18% 27% 33% 17% Four% 7% 11% 38% 40% Three% 1% Three% 2% Three% 7% Three% 5% Four% 7% 9% 5% 6% 10% eight% 26% 21% 21% 23% 21% 56% 71% 67% 62% 62%
Hearken to music on livestreaming music websites Add photographs on a social networking web site Add video clips on a social networking web site Submit hyperlinks on a social networking web site Create quizzes on a social networking web site Do quizzes on a social networking web site Be a part of particular curiosity teams on a social networking web site Create particular curiosity teams in a social networking web site Play video games on a social networking web site 21% 22% 18% 17% 21% eight% 22% 29% 28% 14% 5% eight% 12% 40% 36% 6% 12% 14% 36% 32% 2% 6% 9% 30% 54% 10% 22% 2% 24% 23% Four% 14% 26% 37% 19% 2% Four% 9% 27% 59% 27% 24% 15% 16% 18% As will be seen from the above desk, the highest 6 issues that youth do each day on social media websites embody watching video clips on-line (35%), visiting a good friend’s profile on a social networking web site (32%), studying blogs (30%), enjoying video games on a social networking web site (27%), leaving feedback on social networking web site (21%) and listening to music on livestreaming music websites (21%).
Particular issues youth do on social media websites each day vs Age 15-19 Watch video clips on-line Learn blogs Write a weblog entry Tweet Learn different individuals’s tweet Go to a photograph sharing web site Replace profile on social networking web site Go to good friend’s profile on social networking web site Go away a touch upon a weblog Go away a touch upon a social networking web site Add photographs on a photograph sharing web site Add video clips on a video sharing web site Obtain a podcast Add a podcast Subscribe to a RSS feed Remix content material Add music 44% 45% 18% 7% 9% 17% 19% 20-24 46% 38% eight% 9% 12% 14% 22% 25-29 33% 23% 5% eight% 10% 16% 13% 30-34 21% 17% Four% 5% eight% 14% 12% 36% 42% 28% 23% 17% 14% 6% 7% 26% 28% 17% 15% eight% 6% 5% 6% 5% 2% Four% Four% Four% Three% Three% 5% 6% Three% 1% 2% 1% 2% Three% 1% Three% 2% 2% 2% 1% Three% zero% Three%
to livestreaming music websites Hearken to music on livestreaming music websites Add photographs on a social networking web site Add video clips on a social networking web site Submit hyperlinks on a social networking web site Create quizzes on a social networking web site Do quizzes on a social networking web site Be a part of particular curiosity teams on a social networking web site Create particular curiosity teams in a social networking web site Play video games on a social networking web site 28% 24% 19% 14% 11% 7% 7% 5% 7% Four% Four% Four% 7% 2% 7% 5% Four% Three% 1% 1% 14% 11% eight% 6% 7% 5% Four% 2% Four% zero% 2% 1% 40% 31% 26% 14%
Looking on the particular issues that youth do each day on social media websites, we will see that there are particular issues that youthful respondents are inclined to do in comparison with older respondents. These embody watch video clips on-line, studying blogs, writing weblog entries, updating their profile on social networking web site, visiting a good friend’s profile on social networking web site, leaving feedback on blogs in addition to social networking websites, doing quizzes and enjoying video games on social networking web site and listening to music on livestreaming music websites.
Particular issues youth do on social media websites each day vs Gender Male Watch video clips on-line Learn blogs Write a weblog entry Tweet Learn different individuals’s tweet Go to a photograph sharing web site Replace profile on social networking web site Go to good friend’s profile on social networking web site Go away a touch upon a weblog Go away a touch upon a social networking web site Add photographs on a photograph sharing web site Add video clips on a video sharing web site Obtain a podcast Add a podcast Subscribe to a RSS feed Remix content material Add music to livestreaming 41% 27% 6% 7% 9% 14% 16% Feminine 30% 33% 12% 7% 10% 17% 16% 31% 33% 9% 13% 20% 22% 6% 6% 5% Three% Three% 1% Four% 1% Four% 2% 1% 2% 1% Three%
usic websites Hearken to music on livestreaming music websites Add photographs on a social networking web site Add video clips on a social networking web site Submit hyperlinks on a social networking web site Create quizzes on a social networking web site Do quizzes on a social networking web site Be a part of particular curiosity teams on a social networking web site Create particular curiosity teams in a social networking web site Play video games on a social networking web site 22% 20% eight% 7% 6% Four% 7% Four% Three% 1% 9% 10% 6% Three% Three% 1% 28% 27% Each day, male respondents appear to look at on-line movies greater than feminine respondents. However, feminine respondents appear to learn blogs and write weblog entries greater than male respondents.
Variety of hours youth spend on the Web each day 39% Four zero% 32% 9% 2 zero% 6% zero% Les s t han 1 hour 1-Three hou rs Four-6 hours M ore t han 6 hours Do not log on on a regular basis Four% 39% of the Singaporean youth spend 1-Three hours on the Web each day whereas 51% spend greater than Three hours on-line each day. Variety of hours youth spend on the Web each day Vs Age 60% 45% 43% 40% 39% 35% 33% 34% 30% 24% 20% 10% Four% zero% Lower than 1 hour 1-Three hours Four-6 hours Greater than 6 hours Do not log on on a regular basis 6% 2% Four% 5% Three% 5% 23% 21% 18% 16% 15-19 years 20-24 years 25-29 years 30-34 years Primarily based on the above chart, the respondents who used the web for lower than 1 hour are largely the 30-34 years (10%). The older respondents aged 25-34 are inclined to spend about 1-Three hours on-line each day.
About Four in 10 respondents aged 15-19 are inclined to spend about Four-6 hours on-line each day. It’s attention-grabbing to notice that whereas 21% and 23% of the youthful respondents aged 1519 and 20-24 respectively spent greater than 6 hours on-line each day, older respondents usually are not that far behind with 18% of the 25-29 12 months olds and 16% of the 30-34 12 months olds saying that they spend greater than 6 hours on-line each day.
Four. Safety & Privateness
Respondents had been requested about the kind of info that they reveal about themselves on social networking websites.
Data Revealed On Social Networking Websites 100% 96% 79% 97% 80% 75% 62% 71% 71% 65% 60% 40% 32% 30% 20% 9% zero% 11% 5% As seen within the above chart, the vast majority of our respondents assume nothing of unveiling their title, age, gender, ethnicity, date of beginning, e-mail deal with, marital standing and persona attributes. It’s attention-grabbing to notice that 9% of respondents go away their contact quantity and 5% of respondents go away their residence deal with on social networking websites.
Data Revealed On Social Networking Websites Vs Gender Male Age Ethnicity Contact no Dwelling deal with E mail Marital standing Persona attributes Non secular affiliation Political affiliation Sexuality 85% 69% 15% 9% 78% 73% 71% 40% 16% 37% Feminine 74% 55% Four% 1% 65% 68% 60% 24% 7% 24% As seen within the above desk, male are extra open than females in revealing sure kinds of info on social networking websites. Who youth add on Social Networking Websites? 100 % 100% 80% 60% 40% 20% zero% 76% 7 7% 78 % 33% Three 5% From the chart, the vast majority of the respondents add those that they know in actual life, siblings, colleagues and relations as associates on social networking websites.
A couple of third of the respondents (33%) would add their mother and father on social networking websites. An identical variety of the respondents (35%) would add strangers.
Age vs Including Siblings On Social Networking Websites 90% 80% 70% 60% 50% 40% 30% 20% 10% zero% 86% 78% 75% 67% From the chart above, it may be seen that the older the respondents, the much less doubtless they’re so as to add their siblings as associates on social networking websites. Age vs Including Strangers On Social Networking Websites 50% 43% 40% 32% 30% 20% 10% zero% 32% 31%
From the chart above, it may be seen that the youthful respondents aged 15-19 have a better tendency so as to add strangers on social networking websites.
Gender vs Including Strangers On Social Networking Websites 6 zero% 5 zero% 41% Four zero% Three zero% 2 zero% 1 zero% zero% 28% From the above chart, it may be seen that 41% of the youth who provides strangers are male in comparison with 28% of them who’re feminine. Why Do Youth Add Strangers On Social Networking Websites? 80% 70% 60% 50% 40% 30% 20% 10% zero% 77 % 7 1% 43% 47% 15% 19%
The 35% of respondents (N=276) who would add strangers had been requested to select from an inventory of the reason why they might add strangers on social networking websites. They had been requested to tick all of the related causes. 77% of respondents added strangers as a result of the strangers added them first. 71% of respondents added strangers based mostly on mutual associates. 47% of respondents added strangers as a result of that they had the identical pursuits and 43% of respondents added strangers due to how the strangers’ look.
Age Vs Why Do Youths Add Strangers On Social Networking Websites? 15-19 Appears Celebrities 51% 21% 20-24 32% 21% 25-29 47% 23% 30-34 40% 12% As seen from the above desk, 51% of respondents aged 15-19 have a tendency so as to add strangers based mostly on seems. Youthful respondents additionally tend so as to add strangers if they’re celebrities. Gender Vs Why Do Youths Add Strangers On Social Networking Websites? Male Appears Similar pursuits 49% 53% Feminine 35% 40% Extra male respondents have a tendency so as to add strangers on social networking websites based mostly on seems and in the event that they shared the identical pursuits.
How Typically Do Youths Limit Entry To What They Submit On-line? All the Time 60% Many of the Time Typically 52% By no means 54% 50% 40% 40% 30% 20% 10% zero% Ph otos Movies Weblog Entri es 29% 24% 17% 14% 13% 12% 27% 11% eight% From the chart above, it may be seen that respondents do limit entry to what they submit on-line after they deem it needed. Which Of The Following Have Youth Performed? 80% 70% 60% 50% 40% 30% 20% 10% zero% 70% 18% 9% 18% 11%
I’ve modified the I’ve dated a stranger I privateness settings for my met on a social networking web site account I’ve been sexually harassed on social networking websites
I’ve performed I’ve c ond ucted analysis on a analysis on a potential employer on potential worker on social networking websites social networking websites From the charts above, 70% of respondents have modified their privateness settings for his or her social networking account. They’ve additionally performed analysis on potential employers and workers utilizing social networking websites. 18% have dated a stranger that they met by means of a social networking web site and 9% of respondents stated that they’ve been sexually harassed on social networking websites.
I Have Dated A Stranger I Met On A Social Networking Web site Vs Gender 30% 20% 20% 15% 10% zero% Male Feminine From the chart above, 20% of male respondents have dated a stranger they met on a social networking websites in comparison with 15% of the feminine respondents who’ve achieved so.
5. Basic Attitudes
On this part, respondents had been requested a sequence of questions in relation to their attitudes and beliefs whereas utilizing on-line social networking instruments. To what extent do you agree or disagree with the next statements?
Respondents had been requested to agree or disagree with the assertion: “I’m hooked on social media instruments. ” 34% of the 800 respondents strongly agree or agree with the assertion whereas 32% of them strongly disagree or disagree.
“I’m hooked on social media instruments” vs Hours youth spend on the Web each day 40% 31%31% 26% 22% 20% 11% 22% Lower than 1 hour 37% 36% 33% 30% 27% 25% 16% 14% 10% 5% zero% 11% eight% 7% 1-3hou rs Four-6 h ours Mo re than 6 h ours zero% Strongly Agree Agree Impartial Disagree Strongly Disagree
Inside all of the respondents who spend lower than 1 hour on the web, 63% of them disagree or sturdy disagree with the assertion that they’re hooked on social media instruments. Inside all of the respondents who spend greater than 6 hours on-line each day, 51% of them agree or sturdy agree with the assertion that they’re hooked on social media instruments.
“I’m hooked on social media instruments” vs Age 40% 33% 30% 28% 26% 21% 19% 14% 12% 7% 5% 13% 13% 15% 12% 7percent7% 15-1 9 20-2 Four 25-2 9 30-Three Four 36% 35% 33% 33% 20% % Strongly Agree Agree Impartial Disagree Strongly Disagree The youthful respondents aged 15-24 are inclined to strongly agree/agree with the assertion that they’re hooked on social media instruments versus the older respondents. 44% of the respondents aged 15-24 strongly agree/agree with the assertion versus 24% of the respondents aged 30-34 who strongly agree/agree with the assertion. “The variety of associates a person has is a mirrored image of his/her reputation. ” Strongly agree Three% Impartial 29% Agree 18% Disagree 32% Strongly disagree 18% 21% of the 800 respondents strongly agree/agree with the assertion that “the variety of associates a person has is a mirrored image of his/her reputation. zero% of the respondents strongly disagree/disagree with the assertion.
Respondents had been requested to agree or disagree with the assertion: “I really like social media instruments as a result of they broaden my social circle. ” 42% of them strongly agree/agree while 18% of them strongly disagree/disagree. 40% of the respondents remained impartial concerning the assertion.
What’s the major issue that helps you establish whether or not to belief the content material posted on social media websites? 40% 30% 30% 27% 20% 7% Four% zero%
The content material is The content material is I’ve visited the positioning attribu ted to consultants sponsored by a for an extended interval of or authorities who firm that I do know time and have come have credential s in and belief to belief the con tent the topic posted there Content material that’s advisable by associates Content material that’s advisable by household Others 1% Respondents had been requested to state the primary issue that helps them decide whether or not to belief the content material posted on social media websites. zero% of the 800 respondents will consider the content material posted on social media websites whether it is attributed to consultants or authorities who’ve credentials within the topic whereas one other 30% of them will solely belief social media websites which they’ve visited for an extended time frame and have come to belief the content material posted there. 27% of the respondents will consider content material that’s advisable by associates whereas Four% of them will belief content material that’s advisable by household. 7% of the respondents belief content material that’s sponsored by an organization that they know and belief.
