Subject Title Integrated Marketing Communications (IMC)
Subject Code MKT201A
Assessment Title Assessment 1. Case Examine.
Graduate Capabilities
• Modern Drawback Fixing
• World Citizenship
Studying End result/s (discovered within the
Subject Define) a) Clarify the ideas and fundamental options of built-in advertising and marketing communications
b) Hyperlink the goals of built-in advertising and marketing communications with fundamental advertising and marketing rules to analyse given communication issues
Assessment sort (group or particular person) Particular person
Weighting % 25%
Phrase depend 1000 phrases (+/- 10%) excluding cowl and references
Due day Sunday by 11.55pm week four
Submission sort Turnitin ?
Format / Structure of Assessment
Report:
ICMS Cowl Web page
Desk of Contents
Introduction
Assessment
Market
Competitors
Client
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Web page 1 of 5
Conclusion
Reference Record
Appendices if required
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Assessment directions Select one case examine from both the choice supplied by your lecturer or suggest one other which is able to have to be accredited by your lecturer, then conduct additional analysis and analyse an built-in advertising and marketing communications marketing campaign making use of the theories and ideas from the unit. Every case examine features a detailed profile of a shopper similar to enterprise context,
enterprise mannequin, advertising and marketing communication channels, and a plan to develop a brand new product concentrating on a brand new sort of shoppers, and many others.
Based mostly on the training contents from the primary four weeks, college students are required to current a short market Assessment (roughly 1000 phrases +/- 10%, 1-2 pages) together with the next factors:
– analyse the market that your ‘shopper’ is going through (e.g. present market scenario and evolution, progress alternatives and threats, distribution channels, and many others.)
– determine the competitors (e.g. most important opponents, their positioning and goal markets, and many others.)
– perceive the shoppers (e.g. who’re present key shoppers, what are their preferences, are they glad with the merchandise of the shopper, are there any new shopper traits, what are the principle traits for the sort of shopper, and many others.)
The Case Examine Assessment must match the next:
• 1000 phrases +/- 10% excluding cowl sheet and references
• Comply with brief report formatting • Minimal of 6 assets, three from educational assets at minimal.
NOTE: The chosen case examine shall be utilized in Assessment 2.
Readings for the Assessment
To help you with penning this report, use the supplies discovered in your
• Moodle web page (lecture slides, beneficial and extra readings or different paperwork).
• Overview the category content material.
• Overview the helpful hyperlinks posted on Moodle.
Full the Module actions that are designed to Help the important duties of this Assessment. In case you have any additional questions, be sure to communicate to your lecturer.
Grading Standards / Rubric See detailed marking rubric beneath
Web page 2 of 5
Assessment 1 – Marking Rubric
Standards HD (85-100) D (75-84) CR (65-74) PASS (50-64) FAIL (Zero-49)
Standards 1.
Introduction. Transient Case Examine Background.
(10 %)? Extremely efficient introduction together with a short firm/case overview. Largely efficient introduction together with a short firm/case overview. Reasonably efficient introduction together with a short firm/case overview. Introduction included however want extra elaboration / background on the case/firm or the overview is simply too lengthy. There isn’t a clear introduction and doesn’t adequately present an summary of the chosen case/firm.
Standards 2.
Market Assessment, software of theories, ideas and strategies. (25%)? The Assessment is coherently offered. Exhibits a full understanding of the subject. Theories, ideas and strategies are precisely utilized and used to justify rationale all through. Exhibits a depth of information. Contains insightful commentary and highlights excessive significance. Hyperlinks the totally different theories to analyse and remedy the challenges face by the agency out there in a all through method The Assessment is coherently offered. Exhibits a major understanding of the subject. Theories, ideas and strategies are precisely utilized and used to justify rationale in most cases. Exhibits a depth of information in all however 1 space. Contains insightful commentary and highlights above common significance. The Assessment is current, however arduous to comply with at occasions. Exhibits a very good understanding of the subject. Theories, ideas and strategies are precisely utilized and used to justify the rationale, however additional elaboration was wanted in 2 areas. Exhibits a depth of information in all however 2 areas. Contains a number of cases of insightful commentary and highlights common significance. The Assessment is current, however arduous to comply with at occasions. Exhibits a fundamental understanding of the subject. Theories, ideas and strategies are typically inaccurately utilized when used to justify the rationale. Or, higher depth is required within the Assessment and software of the unit content material. Contains considerably insightful commentary and highlights common significance. Assessment is confused or lacking. Lacks depth or exhibits superficial understanding. Theories, ideas and strategies are inaccurately utilized when used to justify the rationale. Or, higher depth is required within the Assessment and software of unit content material. Doesn’t embody insightful commentary and highlights little or no significance.
Standards three. Competitor Assessment, software of theories, ideas and
strategies. (25%)
? The Assessment is coherently offered. Exhibits a full understanding of the subject. Theories, ideas and strategies are precisely utilized and used to justify rationale all through. Exhibits a depth of information. Contains insightful commentary and highlights excessive significance.
The Assessment is coherently offered. Exhibits a major understanding of the subject. Theories, ideas and strategies are precisely utilized and used to justify rationale in most cases. Exhibits a depth of information in all however 1 space. Contains insightful commentary and highlights above common significance. The Assessment is current, however arduous to comply with at occasions. Exhibits a very good understanding of the subject. Theories, ideas and strategies are precisely utilized and used to justify the rationale, however additional elaboration was wanted in 2 areas. Exhibits a depth of information in all however 2 areas. Contains a number of cases of insightful The Assessment is current, however arduous to comply with at occasions. Exhibits a fundamental understanding of the subject. Theories, ideas and strategies are typically inaccurately utilized when used to justify the rationale. Or, higher depth is required within the Assessment and software of the unit content material. Contains considerably insightful Assessment is confused or lacking. Lacks depth or exhibits superficial understanding. Theories, ideas and strategies are inaccurately utilized when used to justify the rationale. Or, higher depth is required within the Assessment and software of unit content material. Doesn’t embody insightful commentary and highlights little or no significance.
commentary and highlights common significance. commentary and highlights common significance.
Standards four.
Client
Assessment, software of theories, ideas and
strategies. (25%)?
The Assessment is coherently offered. Exhibits a full understanding of the subject. Theories, ideas and strategies are precisely utilized and used to justify rationale all through. Exhibits a depth of information. Contains insightful commentary and highlights excessive significance.
The Assessment is coherently offered. Exhibits a major understanding of the subject. Theories, ideas and strategies are precisely utilized and used to justify rationale in most cases. Exhibits a depth of information in all however 1 space. Contains insightful commentary and highlights above common significance.
The Assessment is current, however arduous to comply with at occasions. Exhibits a very good understanding of the subject. Theories, ideas and strategies are precisely utilized and used to justify the rationale, however additional elaboration was wanted in 2 areas. Exhibits a depth of information in all however 2 space. Contains a number of cases of insightful commentary and highlights common significance.
The Assessment is current, however arduous to comply with at occasions. Exhibits a fundamental understanding of the subject. Theories, ideas and strategies are typically inaccurately utilized when used to justify the rationale. Or, higher depth is required within the Assessment and software of the unit content material. Contains considerably insightful commentary and highlights common significance.
Assessment is confused or lacking. Lacks depth or exhibits superficial understanding. Theories, ideas and strategies are inaccurately utilized when used to justify the rationale. Or, higher depth is required within the Assessment and software of unit content material. Doesn’t embody insightful commentary and highlights little or no significance.
Standards four.
Conclusion. (5%)? Thorough conclusion that summarises successfully. Largely thorough conclusion that summarises successfully. Considerably thorough conclusion that summarises adequately. Minimal conclusion that summarises averagely however lacks depth in some areas. Conclusion current however doesn’t summarise and isn’t efficient. Or conclusion lacking.
Standards 5.
Presentation, referencing and construction (10%)? Skilled presentation and efficient communication of research and analysis, absolutely supported with proof. Excellent report construction and communication of concepts enhances readability. Freed from errors and logical circulation, applicable sections. Not less than 6 assets from dependable sources, with at the very least three being from educational sources… e.g., journals, firm web sites, reliable articles. Properly-structured presentation and communication of research and analysis, supported with proof that carefully correspond to the weather of the report. Superb report construction, freed from errors and has a logical circulation, applicable sections. 5 assets from dependable
sources, e.g., journals, firm web sites, reliable articles.
OR
1 supply not dependable.
Applicable presentation and communication of research and analysis, supported with some proof. Good report construction, freed from errors and has a logical circulation with applicable sections. four assets from dependable
sources, e.g., journals, firm web sites, reliable articles.
OR
2 sources not dependable.
Presentation that exhibits some proof of report construction, however errors could detract from the communication of the Assessment and analysis.
There may be some proof used however it could not correspond to the weather and typically detract from the readability. Fundamental report construction, some errors and is difficult to comply with, some sections are lacking. three assets from dependable
sources, e.g., journals, firm web sites, reliable articles.
OR
2 sources not dependable Lacks proof of a structured presentation with restricted Assessment and Assessments. The few items of proof used don’t correspond to the important thing components. Lacking applicable report construction, accommodates errors and arduous to comply with, applicable sections are lacking. 2 assets, OR lower than three from dependable sources e.g., journals, firm web sites, reliable articles.
OR
four or extra not from dependable sources.

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