Submit your written answers to the following questions by End of Day, Mar 29. Your submission should be 3-5 pages double spaced. Post here.
1. The type of decision making a consumer uses for a product does not necessarily remain constant. Why? Support your answer with an example from your own experience.
2. Your boss has just asked you, the company purchasing manager, to buy new computers for an entire department. Since you have just recently purchased a new home computer, you are well educated about the various products available. How will your buying process for the company differ from your recent purchase for yourself?
3. Choose a product category (e.g., blue jeans), and identify at least three different brands and their respective positioning strategies. How is each position communicated to the target audience? (Use media advertising, price, company’s web site, etc)
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By the end of the day on March 29, provide your written responses to the following questions. Your essay should be between three and five pages long, double-spaced. Please make a post in this section.
1. A consumer’s decision-making process for a product does not have to be consistent. Why? Give an example from your own life to back up your response.
2. Your boss has just asked you, the company purchasing manager, to buy new computers for an entire department. Since you have just recently purchased a new home computer, you are well educated about the various products available. How will your buying process for the company differ from your recent purchase for yourself?
3. Choose a product category (e.g., blue jeans), and identify at least three different brands and their respective positioning strategies
