INTRODUCTION In the 1993 incident of syringes were found in the Diet Pepsi cans, it is clearly showed that the company had demonstrated an effective halting from the company’s openness with the media. While dealing and handling with the crisis, the PR team of Pepsi focused on both their internal and external publics. It is […]

    Abstract This study examines the causes and consequences of the South Korean financial crisis of late 1990s and considers efficacy of the reforms undertaken by the Korean government to recover from crisis as well as discusses what measures could be taken to enforce public economic policy and to prevent happening of the financial […]

Case Study and Exercises Exercise #1 We were given the formula of distance , where D – Distance from location L (distribution center) to location I (consumption point); – X coordinate of the warehouse l (distribution); – X coordinate of the store i (consumption); – Y coordinate of the warehouse l (distribution); – Y coordinate […]

The internet has put the world literally at anyone’s fingertips with a vast quantity of information is a mouse-click away. Information that was once only available in obscure reference libraries or card catalogs can be accessed by everyone. Unfortunately the internet is an equal opportunity tool, and those with virtuous as well as nefarious intentions […]

Fred Stern & Company, Inc. was a rubber importer based out of New York City during the 1920s. This capital-intensive business was in high demand for numerous industries at the time. As such, Fred Stern & Co. relied heavily on lenders to finance its daily operations. In 1924, Fred Stern & Co. approached a finance […]

Unit 2 Assignment 1 Introduction Wal-Mart uses a tremendous amount of information resources to build their marketing decision support systems and customer relationship management environment. Wal-Mar’s main objective is to provide their customers with the best value they can find anywhere while providing friendly and efficient customer service. Its strategies are based on reducing costs […]

Introduction This research paper concentrates on the topic about studying the case of Dahmer Apartments. The paper further investigates on the mysteries and conspiracy behind the story of Dahmer’s unit in the apartment and the said crimes that have happened in the building. The scene of the crime in the apartment has generated wide attention […]

Summary of Point Values for Course Assignments ASSIGNMENTSPoints Individual (75%) Defining Marketing Paper (Week 1) (Sunday, January 8th, 2012)8 Marketing Mix Paper (Week 2) (Sunday, January 15th, 2012)8 Marketing Research Paper (Week 3) (Sunday, January 22nd, 2012)8 “Using Perceptual Maps in Marketing” Simulation Summary (Week 4) (Sunday, January 29th, 2012)8 Environmental Factors Paper (Week 5) […]

Assignment 2: Critical Assessment of Court Case It is important to understand the impact an expert testimony may have in the ultimate decision made by a court. In addition, it is helpful for practitioners of forensic psychology to be able to read and understand legal cases. Tasks: Click here to review the case Commonwealth of […]

It is hard to think of a time when the economic and job-related conditions in the Middle East and North Africa (MENA) region were static or predictable. The region is highly dynamic to the extent that daily occurrences create new and critical data for those of us keen on navigating our respective industries and job […]