The New Product Development Process
In preparation for a presentation to the CEO of the group subsequent week on a product improvement technique, put together the next paper:
Select a product (not a service) which suggests it should be tangible. Put together a paper addressing the next duties in your chosen product.
Guidelines:
1. Describe your new product. You will have many decisions. It may very well be a classically revolutionary product, new-category entry, an addition to the product line or line extension. It may even embody extra minor product adjustments like product enhancements, repositioning, or value reductions.
2. Focus on the brand new product improvement course of.
Three. Focus on your new product launch technique. Recall, launching requires that aims be set, the technique be developed, and that the implementation be deliberate and executed. Implementation is usually a key think about product failure.
four. Focus on the pricing technique on your new product
5. You’ll present a Three-5 web page (APA formatted) paper with no less than three supporting references. It’s best to embody no less than one illustration which may be included within the physique of your paper or appendix.
