ASSESSMENT 1 BRIEF
Subject Code and Title TII604BM Technology, Innovation and Intrapreneurship
Assessment Individual Infographic
Individual/Group Individual
Length Poster/Infographic (1 page)
In Class Elevator Pitch (3-minutes)
Learning Outcomes The Subject Learning Outcomes demonstrated by successful completion of the task below include:
(a) Critically evaluate the major disruptive technologies that are changing the hotel industry.
(b) Analyse the implications of the disruptions for marketing and operations in the hotel industry.
Submission Infographic Due by Turnitin submission by 11:55pm AEST/AEDT Sunday end of Week 3.
Presentations in the Week 4 class.
Weighting 20%
Total Marks 100 marks
Assessment Task
Identify and critically evaluate some of the major disruptive technologies that are changing the hotel industry. Then, analyse the implications of these technologies on the operations of hotels that use them. Present your findings in an Infographic Poster (1 page) with an accompanying in-class Elevator Pitch (3minute.)
Context
Disruptive technologies are impacting the hotel industry on a global scale. An awareness and understanding of these disruptions and their effects are critically important for a modern leader. This assessment will help you to identify and analyse both the challenges and benefits that result from the introduction of these disruptive technologies into hotels, such that there is a seamless customer experience
Infographics are a popular way of presenting information, statistics, data. They are an excellent communication tool, are more memorable and effective than notes or memos and provides decision makers quick information. Moreover, utilising graphics or charts helps visual learners understand patterns, correlations, and trends.
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Instructions
1. Identify technological disruptions that are changing the way hotels operate by investigating and reviewing various sources of information, including the literature, case studies and online articles. You are required use sources published within the last 5 years.
2. Critically evaluate three disruptive technologies being used in hotel operations. Address the following aspects for each technology:
a. What is the nature of the disruptive technology? (i.e. Applications, software, robotics, A.I.)
b. Where has it been implemented? (Please provide the name of the hotel and its operational use)
c. What has been the impact of its implementation? (e.g. Improved check-in experience, predictive purchasing, happier staff.). What benefits to the customer has been realised.
d. Has the hotel highlighted this new technology when marketing to potential customers?
3. Create an infographic (1-page poster) that visually captures your findings. Please attach a reference list in the page following the infographic.
4. Deliver a 3-minute presentation in the format of an elevator pitch to present your disruptive technologies, using your one-page infographic as a visual aid. This must be displayed as a PowerPoint presentation on the screen (with a Cover Sheet and a one-page reference list). If your infographic is too large to fit on a PowerPoint slide, you are allowed to either showcase it as a pdf file, or use 3 slides (maximum) to present it. The presentations will take place during the Week 4 class. The elevator pitch has a 3-minute hard stop: your lecturer will stop you after 3 minutes.
5. Please note that you are required to submit the infographic poster on the Sunday before 11:55pm, prior to your in-class presentation (i.e. Sunday Week 3).
Referencing
It is essential that you use appropriate APA style for citing and referencing research. Please see more information on referencing in the Academic Skills webpage.
Submission Instructions
Submit this task via the Assessment link in the main navigation menu in TII604 Technology, Innovation and Intrapreneurship. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
Please submit the infographic poster as a PowerPoint document. Your submission must have an individual Cover Sheet and a reference list. Academic Integrity
All students are responsible for ensuring that all work submitted is their own and is appropriately referenced and academically written according to the Academic Writing Guide. Students also need to have read and be aware of Torrens University Australia Academic Integrity Policy and Procedure and subsequent penalties for academic misconduct. These are viewable online. Students also must keep a copy of all submitted material and any assessment drafts.
Special Consideration
To apply for special consideration for a modification to an assessment or exam due to unexpected or extenuating circumstances, please consult the Assessment Policy for Higher Education Coursework and ELICOS and, if applicable to your circumstance, submit a completed Application for Assessment Special Consideration Form to your Learning Facilitator.
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Assessment Rubric
Assessment Attributes Fail
(Yet to achieve minimum standard)
0-49% Pass
(Functional)
50-64% Credit
(Proficient) 65-74% Distinction
(Advanced)
75-84% High Distinction (Exceptional)
85-100%
Critical Assessment of
disruptive technologies
Identify three disruptive technologies relevant to the hotel industry.
Provides a critical Assessment of each technology by discussing their nature, implementation and impact supported by credible and contemporary sources.
Total Percentage for this
Assessment Attribute = 40 %
The technologies discussed have been common in hotels for more than the last decade. Their introduction is not critically evaluated or well scrutinised.
The discussion does not utilise credible and contemporary sources to support any points made.
The technologies discussed have been common in hotels for more than the last five years. Their introduction is explored but not critically evaluated.
The discussion uses some contemporary sources, but these are not empirical explorations, only opinionbased articles. The technologies discussed have been common in
hotels for less than the last five years. Their introduction is explored without much critical Assessment.
The discussion uses mostly contemporary sources that are not empirical. However, there are some sources that do meet the empirical level.
The technologies discussed are new and emerging in their use in hotels. Their introduction is explored in a competent manner.
However, more critical analysis would have strengthened the discussion.
There is a good blend of contemporary and empirical sources used to support the points that have been made.
The technologies discussed are new and emerging in their use in hotels. Their introduction is explored in an exciting and critical manner, looking at both the associated opportunities and risks, with strong support throughout.
There is a high level of contemporary and current empirical sources utilised to support all aspects of the discussion.
Visual appeal and presentation of content in the infographic poster
Use of colour
Layout
Clarity and neatness
Organisation of content
Flow of information
Total Percentage for this
Assessment Attribute = 25%
The poster requires significant improvement in design, colour choice, layout, neatness, organisation and flow of information.
Few of the required elements are organized and well placed. However, most content requires clarity and improvement in design, layout and neatness.
Most of the required elements are presented and well placed. The poster demonstrates an acceptable level of design and layout that supports the flow of information. All of the required elements are presented and well placed. The poster has a good design and layout that supports the flow of information. The poster has an excellent design and layout which supports the flow of information and all of the required elements are well placed and clearly defined.
Effective Communication
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In-class evaluator pitch
Total Percentage for this
Assessment Attribute = 25% Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence.
Stilted, awkward and/or oversimplified delivery. Limited use of engaging presentation techniques. (e.g. posture; eye contact; gestures; volume, pitch and pace of voice).
Presentation aids are not employed or developed as directed.
Presentation is sometimes difficult to follow. Information, arguments and evidence are presented in a way that is not always clear and logical.
Correct, but often stilted or awkward delivery. Sometimes uses engaging presentation techniques (e.g. posture; eye contact; gestures; volume, pitch and pace of voice)
Employs basic, but generally accurate presentation aids as directed.
Presentation is easy to follow. Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments.
Correct, but occasionally stilted or awkward delivery.
Uses engaging presentation techniques (e.g. posture; eye contact; gestures; volume, pitch and pace of voice). Employs clear
and somewhat engaging presentation aids as directed. Engages audience interest. Information, arguments and evidence are very well presented; the presentation is logical, clear and well-supported by evidence.
Clear and confident delivery.
Confidently and consistently uses a range of engaging presentation techniques (e.g. posture; eye contact, expression; gestures; volume, pitch and pace of voice;
stance; movement)
Engages and sustains audience interest.
Expertly presented; the
presentation is logical, persuasive, and well- supported by evidence, demonstrating a clear flow of ideas and arguments.
Clear, confident and persuasive delivery.
Dynamic, integrated and professional use of a wide range of engaging presentation techniques
(e.g. posture; eye contact, expression; gestures; volume,
pitch and pace of voice; stance;
movement)
Correct citation of key references and evidence
Total Percentage for this
Assessment Attribute = 10%
Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas. Referencing is omitted or does not resemble APA.
. Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed. Referencing resembles APA, with frequent or repeated errors. Demonstrates use of credible resources to support and develop ideas.
Referencing resembles APA, with occasional errors. Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements.
Show evidence of wide scope within the organisation for sourcing evidence. APA referencing is free from errors. Demonstrates use of high-quality, credible and relevant resources to support and develop arguments and position statements. Show evidence of wide scope within and without the organisation for sourcing evidence. APA referencing is free from errors.
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To successfully complete the Assessment 1 Brief for TII604BM Technology, Innovation and Intrapreneurship, you need to:
Identify 3 major disruptive technologies impacting the hotel industry within the past 5 years.
Evaluate each technology by discussing their nature, implementation, and impact on hotels, supported by credible and contemporary sources.
Create an infographic (1-page poster) that visually captures your findings and attach a reference list.
Give a 3-minute in-class elevator pitch presentation using your infographic as a visual aid.
Submit your infographic poster by 11:55pm AEST/AEDT Sunday end of Week 3.
You need to use appropriate APA style for referencing and ensure all work submitted is original. Your work will be evaluated based on the critical Assessment of the disruptive technologies and the quality of the infographic and presentation.
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Assessment 1 Brief: Analysis of Disruptive Technologies in the Hotel Industry
Introduction:
The hotel industry has been undergoing major changes in recent years due to the introduction of new technologies. In order to successfully complete the Assessment 1 Brief for TII604BM Technology, Innovation, and Intrapreneurship, it is necessary to identify and evaluate three major disruptive technologies that have impacted the hotel industry in the past five years. This paper will present an analysis of these technologies, their nature, implementation, and impact on hotels, supported by credible and contemporary sources.
Disruptive Technologies in the Hotel Industry:
Artificial Intelligence (AI)
AI has been a major disruptive technology in the hotel industry in recent years. AI technologies such as chatbots and voice Helpants have been implemented in many hotels to improve customer experience and enhance operational efficiency. AI technology can be used to automate various tasks, such as room bookings, restaurant reservations, and customer support. Additionally, AI can be used to analyze customer data to personalize their experience and improve their overall satisfaction.
Virtual Reality (VR)
Virtual Reality has become a popular technology in the hotel industry, particularly in the tourism sector. VR technologies can be used to provide customers with a virtual tour of the hotel, allowing them to experience the hotel and its facilities before booking. This technology has the potential to significantly improve the customer experience and increase customer engagement.
Internet of Things (IoT)
The Internet of Things (IoT) is another disruptive technology that has had a significant impact on the hotel industry. IoT devices, such as smart locks and temperature controls, can be used to automate various tasks and improve operational efficiency. This technology can also be used to collect and analyze data, allowing hotels to make informed decisions and improve their overall operations.
Conclusion:
In conclusion, the hotel industry has been impacted by several disruptive technologies in recent years, including AI, VR, and IoT. These technologies have the potential to significantly improve the customer experience, enhance operational efficiency, and drive growth in the industry. As such, it is important for hotels to stay up-to-date with the latest technologies and trends to stay ahead of the competition and meet the demands of the modern traveler.
Infographic:
The attached infographic provides a visual representation of the analysis of the three disruptive technologies in the hotel industry. It provides a clear and concise summary of the nature, implementation, and impact of each technology on hotels. The infographic serves as a visual aid for the in-class elevator pitch presentation and will be used to effectively communicate the findings of the analysis.
References:
[1] American Hotel & Lodging Association. (2020). The Future of Hotels. Retrieved from https://www.ahla.com/wp-content/uploads/2020/03/AH-Future-of-Hotels-Report.pdf
[2] Gartner. (2019). Top 10 Strategic Technology Trends for 2020. Retrieved from https://www.gartner.com/smarterwithgartner/top-10-strategic-technology-trends-for-2020/
[3] Accenture. (2018). How IoT is Transforming the Hotel Industry. Retrieved from https://www.accenture.com/us-en/insights/high-performance-business/iot-transforming-hotel-industry.
[4] VR in Tourism. (2021). How Virtual Reality is Transforming the Tourism Industry. Retrieved from https://www.vrtourism.com/virtual-reality-tourism-industry/
