Bill is a 28-year-old man who recalls that he disliked giving speeches in high school and avoided speech class in college until his senior year. Everything was fine with his job until his latest promotion, because his new position requires public speaking on a weekly basis. He has tried to find a way to keep his job and avoid giving speeches, but he has not found a solution.

Write a 1,500- to 1,750-word paper that uses behavioral and cognitive theory to analyze public speaking phobia.

Analyze the three potential ways Bill could have developed this phobia: operational (stimulus-responseàconsequence), classical (CS-UCS-UCR-CR), and observational.

Discuss how extinction and cognitive learning could help Bill recover from his phobia.

Include the following in your paper:

· Describe Bill’s phobia using inference and research of the development of simple phobias, such as public speaking phobias.

· Describe, in detail, how the phobia could be explained by the following:

o Classical conditioning

o Operant conditioning

o Observational learning

· Discuss how the process of extinction could be used to help Bill overcome his phobia.

· Discuss how the tenets of cognitive theory could be applied to help Bill overcome his phobia.

Cite at least two references in your paper to support your assessment.

Format your paper consistent with APA guidelines.