Master in Marketing Module: Research Methods Subject: mixed methods research designWeek 8 Key Concept ExerciseFollowing mixed methods research designMixed methods research provides a new way for some researchers to tackle a complicated research problem. The key purpose is to investigate the problem by using the advantages of both quantitative and qualitative methods to enrich the approach. However, at the same time, it requires knowledge of both methods of data collection and analysis and a good reason for the choices made. For this weekâs Key Concept Exercise, you will consider whether a mixed method would fit (or not) your research topic-problem and the anticipated barriers to data integration.To prepare for this Key Concept Exercise:Read the Required Learning Resources for Week 8. please find attached file and below reference.Return to your chosen research topic-problem identified in Week 1 (online shopper) please find attached file (as subsequently amended) and consider whether a mixed methods approach would be appropriate and whyTo complete this Key Concept Exercise:In approximately 500 words, explain why mixed methods might fit (or not) your research project.In formulating your Key Concept Exercise, consider the following questions:What are the strengths and weaknesses of your chosen method?Critically analyse the reasons why you would proceed (or not) with the adoption of mixed methodsWhat are the barriers to data integration which you would expect at this stage of the research?What are the potential limitations and problems associated with adopting a mixed methods approach for a relatively short research project â for example, a dissertation of 9 monthsâ duration?Be sure to read over your Key Concept Exercise before submitting it to your Instructor. Make sure the spelling and grammar are correct and the language, citing and referencing you use when providing your opinion are appropriate for academic writing.Please make sure to refer to the reference below. work should be aligned with week 7 key concept. (please find attached file week 7 key concept). No plagiarism will be accepted. make sue you answer all questionsReferencesBryman, A. (2007) âBarriers to integrating quantitative and qualitative researchâ. Journal of Mixed Methods Research, 1(1), pp.8-22.Use the University of Liverpool Online Library to find this article.Top of FormMark as completeBottom of FormHarper, G.M. (2013) ‘Mixed methods research’. Salem Press Encyclopedia, Research Starters, EBSCOhost, (Accessed 10 December 2015).Use the University of Liverpool Online Library to find this article.Top of FormMark as completeBottom of FormVenkatesh, V., Brown, S.A. & Bala, H. (2013) âBridging the qualitative-quantitative divide: Guidelines for conducting mixed methods research in information systemsâ. MIS Quarterly, 37(1), pp.21-54.Use the University of Liverpool Online Library to find this article.
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