Posted: April 10th, 2022
What are the implications for small new innovative firms – Microeconomics
What are the implications for small new innovative firms - Microeconomics
Strategy and the Entrepreneur
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Norbäck and Persson (2014) suggest that some firms are "born to be global firms," like Google and Facebook. Others, however, sell themselves and their innovations to incumbent firms. The authors argue that both strategies can be beneficial, depending upon the market.
How do the authors' findings align with Peng's five entrepreneurial strategies?
Do Norback and Persson's assertions complement or contradict Peng's?
What are the implications for small, new, innovative firms?
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Book reference: Peng, M. (2014). Global Strategy (3rd ed.). Mason, OH: Cengage Learning. ISBN-13: 9781133964612.
Article: Born to be global and the globalization process by Pehr-Johan Norback and Lars Persson