When addressing a global audience, understanding the pros and cons of available communication channels is essential. What works in one country may not have the same effect in another.
In your initial post, select one of the following countries as a general target audience for a large business looking to market a new service to the region:
• China
• France
• Italy
Then, recommend one new or traditional media channel that would be effective for your specific selected target audience and explain why, using supporting evidence from course and/or external resources. Examples of considerations for selecting and justifying your selected media channel are access, popularity, user demographic, cost, and channel purpose.
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Understanding the advantages and disadvantages of accessible communication channels is critical when speaking to a worldwide audience. In some cases, what works in one country may not work in another.
Choose one of the following countries as a general target audience for a multinational company trying to sell a new service in the region in your first post:
• China
• France
• Italy
Then, using evidence from the course and/or external resources, identify one new or traditional media channel that would be helpful for your unique target audience and explain why. Access, popularity, user demographics, cost, and channel purpose are all factors to consider while choosing and justifying a media channel.
