This project should be completed individually.
Select a product or service that you currently own (or use) and a country that you’re not familiar with. You are encouraged to select a product or service that is unique and innovative.
Imagine that you are with the international sales department of the company that manufactures and sells the item (or service) that you are proposing to make or introduce in the country you have selected.
The first step is to learn as much as possible about the country where you plan to market the product. Check almanacs, encyclopedias, the Internet, and library databases for the most recent information, paying particular attention to descriptions of the social life of the inhabitants, their economic conditions, and cultural traditions that encourage or discourage use of the product or service.
Your Task – Write a five page report that describes the product or service you plan to market abroad; briefly describes the country you have selected, indicates the types of people who would find the product or service attractive, explains how the product or service would be transported or introduced into the country (or possibly manufactured if materials and labor are readily available in the host country), recommends a location for a regional sales center, and suggests how the product or service should be sold. Your report is to be submitted to the chief operating officer of the company, whose name you can either make up or find in a corporate directory. The report should include your conclusions (how the product or service will do in this new environment) and your recommendations for marketing (steps the company should take immediately and those it should develop later). You are highly encouraged to include financials, action plan, and a social media strategy.
General Format –
The paper must be typed
Use headings within the report when appropriate. For this report please include a Cover Page, Memo, Table of Contents, Introduction, Body, Summary, Conclusions, Recommendations, and a Bibliography (The Cover Page, Memo, Table of Contents, and Bibliography will not be counted towards the five-page requirement).
Plan the paper carefully so as to develop an organized and non-redundant report. It should be organized and assembled as a continuous report and should not appear to be several independent segments bound together.
You must have a minimum of five sources. Please cite your sources using APA Format – (the Writing Center can offer Helpance if you do not know how to do this). These five sources must be SCHOLARLY. You should include peer-reviewed, journal articles. I would suggest reaching out to the library if you need help finding these – https://www.cuyamaca.edu/academics/library/Links to an external site.
Here is a good website explaining what these are – http://guides.library.cornell.edu/c.php?g=31867&p=201759Links to an external site.
Some other helpful sites include – http://owl.english.purdue.edu/owl/resource/560/01/ Links to an external site., http://owl.english.purdue.edu/owl/resource/557/01/ Links to an external site., https://www.cuyamaca.edu/student-support/tutoring-center/index.phpLinks to an external site.
Please use yankee cardle company
5 pages Research Report – Selling Overseas and Marketing in Another Country
Cover Page:
Yankee Candle Company: Selling Overseas and Marketing in Spain
Prepared for the Chief Operating Officer of Yankee Candle Company
Prepared by [Your Name]
[Date]
Memo:
To: Chief Operating Officer, Yankee Candle Company
From: [Your Name], International Sales Department
Subject: Selling Overseas and Marketing in Spain
Dear Chief Operating Officer,
I am excited to present my report on selling overseas and marketing Yankee Candle Company’s products in Spain. The report includes an overview of the product, a brief description of Spain, a target audience, transportation and manufacturing suggestions, location recommendations for a regional sales center, recommendations for marketing and social media strategy, as well as financials and an action plan.
I believe Yankee Candle Company’s products have great potential in Spain and I hope my report will provide useful insights for the company’s international expansion.
Thank you for your time and consideration.
Sincerely,
[Your Name]
Table of Contents:
I. Introduction
II. Product Overview
III. Country Overview: Spain
IV. Target Audience
V. Transportation and Manufacturing Suggestions
VI. Location Recommendations for a Regional Sales Center
VII. Recommendations for Marketing and Social Media Strategy
VIII. Financials
IX. Action Plan
X. Conclusion
XI. Recommendations
XII. Bibliography
Introduction:
Yankee Candle Company is a well-known American company that produces candles, home fragrance, and accessories. The company has been operating in the United States for over 50 years and has a strong presence in the American market. However, Yankee Candle Company has not yet expanded its operations overseas.
This report focuses on Yankee Candle Company’s potential expansion to Spain. Spain is a country with a rich cultural heritage and a growing economy. Yankee Candle Company’s products can appeal to the Spanish market, and this report provides insights on how to market these products to Spanish consumers.
Product Overview:
Yankee Candle Company’s products include candles, wax melts, room sprays, reed diffusers, and car air fresheners. The company offers a wide range of fragrances, including floral, fruity, spicy, and woody scents. Yankee Candle Company also produces seasonal collections for holidays and special occasions.
The company’s products are known for their high quality and long-lasting fragrances. Yankee Candle Company uses natural ingredients, including essential oils, in its products. The company’s candles are made from premium-grade paraffin wax and have a burn time of up to 150 hours.
Country Overview: Spain
Spain is a country located in southwestern Europe. It is the fourth-largest country in Europe and has a population of over 47 million people. Spain has a rich cultural heritage and is known for its art, architecture, music, and food.
Spain has a developed economy and is the 13th-largest economy in the world. The country’s GDP was $1.4 trillion in 2020, with a growth rate of -11%. Spain’s main industries include tourism, manufacturing, and services.
Spain is a member of the European Union (EU) and uses the euro as its currency. The country’s official language is Spanish, and it has a literacy rate of 98%. Spain has a high standard of living, with a Human Development Index (HDI) of 0.904.
Target Audience:
Yankee Candle Company’s products can appeal to a wide range of consumers in Spain. The target audience for Yankee Candle Company’s products in Spain includes:
Women: Yankee Candle Company’s products are popular among women in the United States, and the same can be expected in Spain. Women are often the primary purchasers of home fragrance products, and they value high-quality, long-lasting fragrances.
Millennials: Millennials are an
